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A good friend recently asked me to help with his business which was generating significant traffic and revenue. My friend had a privately owned cosmetic surgery practice based in Salzburg. Until recently, everything was right for him, and he was very happy with the progress of his business.

He had all the good resources: expert physicians, a great niche in the market, and he knew exactly how the business works. At the onset, he used paid media to capture the new patients. The website was one of its kind—generating enough traffic and attracting prospective patients. It has some brilliant contents, and they were all meticulously crafted by expert professionals. But recently he is facing some serious trouble: a decreasing traffic and number of customers. His revenue dropped by more than 40%.

In fact, I was really surprised by the request but could not resist myself to take a look at his business. At that moment, all I could think was: how on earth the traffic decreased by such a huge margin. Indeed, this was a serious threat for him. Moreover, he started to think about quitting the business, which was once a lucrative and profitable one.

It didn’t take more than 30 minutes to pinpoint where the problem was. Yes, 30 minutes. And, it was only possible for SEMrush [Full Disclosure: As an affiliate, I receive a commission if you click through and make a purchase], a competitive market analysis tool. I wasn’t even an expert on that niche. However, I knew that the market analysis is the key. And, guess what, my solution was spookily correct.

His competitors were ranking for more than 40% of the keywords, while he was only at 4%. He then optimized the webpage, content, and advertisement campaigns accordingly. The result? The customer base has grown by 20 fold, organic traffic skyrocketed, revenue increased by 45% under three months, inbound marketing was generating loyal customers. He was so happy with the result!

 

Mind-blowing, right? Well, the story is fictional, and I’m really sorry to disappoint you! But believe me for a moment: every single day I hear such inspiring stories about SEMrush and how it can help your business. In fact, these stories have spurred me to start using SEMrush.

Digital marketing professionals throughout the world trust SEMrush for competitive market analysis. There are many competitors for SEMrush out there, but it’s one of the best tools available for you whether you are getting started or an expert in the business.

To help improve your marketing efforts in SEO, content marketing, ad campaign, PPC, backlinks, keyword research, SERP, and many more, SEMrush has created some powerful and effective tools for you. However, it’s top-notch performance in stealing the keywords is unbelievable. I mean, you can instantly get to know what are the keywords that your successful competitors are using, and you can also make a great use of them. Certainly, it’s one of the best SEO tools around. Period.

What is SEMrush?

Whether you are a website owner or an e-commerce entrepreneur, you know the significance of marketing research and understanding how your competitors are working. In fact, your competitors create a huge marketing opportunity for you. But the only “IF” is you need to make use of them in the nick of time. Enter marketing research app.

Understanding how data and analytics work behind your own website and that of competitors is the key to improvement for your business. To sum up, some outstanding features of SEMrush are highlighted below.

  • Find out who is your competitor and the top ones in your niche
  • Learn the most prolific keywords that your competitors are using
  • Monitor how your keywords rank in Google
  • Know from where the others are getting their backlinks
  • Find out what keywords to use for your own pages, blogs, and posts

Who SEMrush is for?

Let me be honest about it. SEMrush is not intended and suitable for the new entrepreneurs, who are just getting started at their business.

However, are you ready to get your hands dirty and take your business to the next level? If you do in-depth work with data, analytics, reports, and tracking, SEMrush is the right market analysis software for you.

If you want to dominate the industry and grow your business even more by utilizing the power of competitive market analysis, SEMrush is also there to help you.

 

SEMrush Features and Services

SEMrush offers some amazing features and services for you and depending on how you intend to deploy this tool you will some features and services to be better than others. I have added a brief review for each tool and check how they can help you with your business.

 

Analytics Reports

Organic Research

You can improve your Search Engine Ranking Position by using SEMrush’s organic research report. Take the advantage of your competitor’s top-ranked keywords and use it for your own website. It has never been this easier to steal the very best keywords of market leaders. You can even discover organic competitors that you may not have noticed otherwise. Also, track how the position changes for different domains.

Advertising Research

Make the most out of your competitors’ PPC investments by thoroughly analyzing their traffic, AdWords, volume, and CPC estimation for each keyword. It lets you significantly improve your PPC bidding system while keeping the advertisement budget low.
The best thing about advertising research of SEMrush is it lets you analyze your competitors’ strategies and helps you formulate yours. Even, track the time for which your competitors are running their ads or check if they are running particular ads for a certain period of the year.

Display Advertising

When it comes to search advertising, Google’s Display Network plays an important role. Now you can analyze how the market leaders are creating a successful advertisement with SEMrush’s Display Advertising tool.

SEMrush AdSense Publisher’s Report is another great tool to help you track the websites where your competitor companies are advertising on, paving the way for you to find new locations for your websites.

Backlinks

Backlinks are great indicators of trustworthiness, relevancy, and credibility, and they play a major role in your SEO and SERP.

The backlink feature successfully allows you to monitor incoming links of a URL, domain, and discover the geolocation and domain authority. Moreover, check the anchor text for a particular link, view the titles of the target webpage and linking. The backlink checker tool will be very beneficial for you because it will help you monitor new referral traffic sources.

Keyword Research

SEMrush is one of the best SEO tools that you are going to encounter. And you already know the importance of keywords for SEO and increasing web presence for businesses and personal websites alike.

Keyword research tool of SEMrush will guide you to hunt for the best high-volume and long-tail keywords. You instantly get the information on the keywords value for paid and organic research like CPC, number of results, volume, ad copies, etc. SEMrush also allows you to analyze the keywords and help you optimize them for the best mobile and desktop performance.

SEMrush Tools

Domain vs Domain

Analyze up to five domains per search and get a visual overview. You can compare and contrast the data. This tool lets you analyze your competitor efficiently and you can even generate a comprehensive report using the Venn Algorithm which shows a complete picture of the competitive landscape. With the help of the diagram of you and your competitors’ keyword, find a meaningful relationship that can help you.

Big data analysis and data mining are more accessible and time friendly than ever before with this tool. You don’t need to hire professionals for that anymore.

Keyword Difficulty

Keyword Difficulty tool of SEMrush is great and allows you to find the possibility of ranking for any given keyword of your choice. The system ranks the keywords from easy to hard based on a particular number of system.

SEMrush shows you the difficulty level of keywords with a colored number along with relevant information for every keyword you search. In fact, it lets you decide whether it’s worth targeting the keyword. You can learn about the keywords with low competition (green colored keywords) or at least know up front about the keywords that will be hard to rank (orange or red colored).

Charts

Get an ultra-quick view of your competitors’ data—starting from taking a glimpse on the number of landed visitors on your competitors’ page to checking how much your competitors pay for Google AdWords.

My Reports

Get all your reports organized in an elegant PDF document. It actually helps you to keep your superiors, co-workers, clients, or investor on the same page. You can even create custom reports with an annotation to emphasize your findings.

Keyword Magic Tool

Going after the same boring keywords won’t increase your traffic. Instead, you need to branch out to relevant keywords for more successful content ranking and digital marketing campaign.

Search from over 2 million keywords with SEMrush’s keyword magic tool by just entering one “seed” keyword. Sort the results by ranking difficulty, search volume, CPC data, competitiveness, and many more with just a few clicks.

To boost your overall search engine ranking, this tool allows you to find relevant long-tail keywords that you can target more effectively in your copy, content, and advertising campaigns. You can even compile and save the best keywords for future reference. It will definitely save your valuable time.

SEMrush Projects

Position Tracking

Search Engine Ranking Position (SERP) plays a significant role for you if you want to optimize your contents for SEO. With the position tracking tool of SEMrush, you get the opportunity to track local, regional, and national search engine positions for the selected keywords.
You get a microscopic view of your SERP since you can track down even up to local level with the position tracking. It comes in handy if you want to target a specific part of the world. At the same time, you can monitor your competitors’ keywords and get the updates when the SERP changes for your website.

Site Audit

This tool is simply amazing and you will be surprised to use it. SEMrush’s site audit tool enables you to check the status of your SEO strategy, fix bugs, improve security, track your SEO progress, etc.
It helps you to add missing tags, optimize internal and external links, fix broken images, fix meta descriptions and titles, and much more. This tool will make your website much more approachable to search engines and improve site ranking. Moreover, it improves the site-visiting experience for your customers.

Brand Monitoring

Remain in-the-know about who’s mentioning your brand or what they are talking about your brand in the social media or web. You can even monitor your competitors’ mentions so that you can find some new channels to distribute your brand.

On-Page SEO Checker

Google’s search algorithm is constantly changing and in order to cope with that, you also need to update everything. On-page SEO checker helps you to check if you’re meeting the on-page and off-page SEO requirements of Google like content, backlink, and optimization quality.

Other Projects

There are some more awesome tools with SEMrush. Starting from backlink audit tool to PPC keyword tool, you get everything you need for your digital marketing campaign. SEMrush can help you launch your most successful PPC campaigns as it allows you to build your preferred list of keywords. Even you’ll get the organic traffic insight tool and content analyzer. You will be overwhelmed with the comprehensive analytic reports you receive from SEMrush. The best part about all these projects is you can simply rely on them and get the job done. You’ll instantly understand how to optimize your strategy in order to get the best return from your marketing campaigns.

Follow me!

positive

  • A huge array of tools to optimize different aspects of your business
  • SEMrush is the best option to boost your traffic and reach
  • Reports and keyword tools for paid advertising (PPC)
  • Superior organic reports to push you to the top of SERP.

negative

  • You may get confused with SEMrush’s extensive database of keywords
  • SEMrush doesn’t allow you to save the search to review at a later date
  • Actually meant for SEO professionals, not amateur business owners despite the interface being user-friendly
  • No white label reports for Guru or Pro plans; all are marked with the SEMrush logo.

Pricing of SEMrush

SEMrush offers some reasonable pricing plans for you. They have 3 pricing plans with the annual and monthly subscription. Below the price for monthly plans are shown:

  • Pro: $99.95 USD /month
  • Guru: $199.95 USD /month
  • Business: $399.95 USD /month

Each plan comes with a different amount of analytic reports, users, and other features. Please refer to the pricing page of SEMrush to know the detailed breakdown of the price.

Verdict

SEMrush [Full Disclosure: As an affiliate, I receive a commission if you click through and make a purchase] is offering powerful, informative, comprehensive, and robust services. But SEMrush is not the most perfect tool for new entrepreneurs. If you need to dive deeper into the business and pinpoint your weakness in SEO strategy, content performance, backlink, brand mentions, social media engagements, keywords, or advertising campaigns, SEMrush is the best option for you. A simple Google search will list you a lot of alternatives for SEMrush. But I’ve been using it for quite a while. And, undoubtedly, this is one of the best tools in the market.

Do you have a question?

Let me know in the comments. I am happy to answer!

Also published on Medium.

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